Hmm.....Where have I seen this???

As the new member changes his own thinking to make it conform with the cult's thinking, he will reinterpret his memories of his previous life in cult terms, viewing them through the tinted or distorting lenses of his new value system. He will often decide that former friends are now enemies because they do not approve of the cult or share his new values. In extreme cases, converts denounce their parents and other family members as "servants of Satan", or some such thing.

Members vie with one another for the guru's attention, and for status within the group. Everyone is trying to become part of the favored inner circle. The leader plays the members off against each other in order to maintain his hold over the cult.